The main goal of this project is to develop and execute a comprehensive social media and marketing strategy for Everyday Chemist. This will involve several different steps for the students, including:

- Researching the target audience and understanding their preferences and interests.

- Developing a content strategy that aligns with the company's mission and values.

- Creating and managing social media accounts on various platforms.

- Developing a plan for engaging with customers and potential customers.

- Analyzing data from social media accounts to measure effectiveness and adjust the strategy as needed.

- Developing a budget for the social media and marketing strategy.

By the end of the project, students should demonstrate:

- Understanding of the target audience and their preferences and interests.

- A content strategy that aligns with the company's mission and values.

- Creation and management of social media accounts on various platforms.

- A plan for engaging with customers and potential customers.

- An understanding of data analysis and how to use it to measure effectiveness and adjust the strategy as needed.

- A budget for the social media and marketing strategy.

We have a starting point for our social strategy that will be shared with the students. In addition, we have a team of 3 people who you will be able to work alongside for design and communications support. There will also be semi-monthly 1-1 sessions with the founder!