The main goal of this project is to generate leads for property management, cleaning, and painting services offered by Acengeers Inc. through Facebook and Kijiji. The focus will be on targeting homeowners in need of these services and driving them to inquire about and ultimately avail of the services offered by Acengeers Inc.

This will involve several different steps for the students, including:

- Researching the target audience on Facebook and Kijiji to understand their preferences and behavior.

- Creating compelling ad campaigns and posts that highlight the benefits of Acengeers Inc.'s property management, cleaning, and painting services.

- Implementing lead generation strategies such as lead forms, landing pages, and call-to-action buttons to capture potential customers' information.

- Monitoring and analyzing the performance of the lead generation efforts to optimize and improve results.

By the end of the project, students should complete the following list of activities:

- A detailed analysis of the target audience on Facebook and Kijiji, including insights into their demographics, interests, and online behavior.

- Well-crafted ad campaigns and posts that effectively communicate the value proposition of Acengeers Inc.'s services.

- Implementation of lead generation strategies with measurable results, such as the number of leads generated and the cost per lead.

- Recommendations for optimizing and improving the lead generation efforts based on performance data and insights.

Final deliverables:

- A comprehensive report detailing the research, strategies, and results of the lead generation project.

- Visual representations of ad creatives, performance metrics, and optimization recommendations.

- A presentation summarizing the key findings and insights from the project.

besides the initial onboarding and access to company materials, the intern will be supported throughout during the internship via meetings once or twice a week