Beyond the Sky is offering a team-based business strategy project where students will conduct a competitive market analysis for a new product segment, guided by an industry executive. This is a hands-on, real-world opportunity to apply research and strategic thinking while receiving mentorship and direct coaching from an experienced business leader.

The student team will gain practical experience in competitive analysis, market research, and strategic decision-making—all while working in a collaborative, fast-paced team environment. This project is ideal for student teams looking to sharpen their business acumen, analytical skills, and professional communication. This project is structured to be for a team.

Students will work in teams of six to explore key business questions:

• Who are the key competitors? – Identify and analyze major players in the market.
• What are the market opportunities? – Discover gaps and areas for differentiation.
• How can the product stand out? – Develop a strong, research-backed value proposition.
• What strategies should be used for market entry? – Provide actionable recommendations for business growth.

This is an opportunity to think like a business consultant while gaining insights from an executive mentor who has worked with top organizations.

Key Tasks & Activities

Industry & Market Research (examples include:)

• Identify key competitors and analyze their pricing, positioning, and messaging.
• Research industry trends, market size, and customer needs.
• Assess emerging opportunities and potential gaps in the market.

Competitive Analysis & Benchmarking (examples include:)

• Conduct a comparative analysis of competitor offerings.
• Identify strengths, weaknesses, and areas for differentiation.
• Evaluate potential barriers to entry and market saturation.

Value Proposition & Positioning Insights (examples include:)

• Compare Beyond the Sky's new product's unique strengths against competitor offerings.

Final Presentation & Business Communication

• Organize findings into a clear, well-structured report.
• Develop a visually engaging slide deck summarizing insights and recommendations.
• Present findings to business professionals and receive structured feedback from an industry executive.

Deliverables

Competitive Analysis Report

• Market landscape overview
• Competitor benchmarking
• Strengths, weaknesses, and market gaps

Market Positioning Strategy Insights

• Recommendations on key messaging and target audience alignment
• Actionable insights for pricing, branding, and market penetration

Final Business Presentation

• A team-led professional presentation to business experts
• Executive feedback session on research, strategy, and communication skills