Play Forever is seeking to enhance its digital presence to better engage underserved youth and seniors with its mission and programs. The project aims to develop a comprehensive digital content strategy that effectively communicates the organization's values and initiatives. By leveraging social media platforms, the project will focus on creating compelling video and graphic content that resonates with the target communities. The goal is to increase online visibility and foster greater participation in Play Forever's impact-driven campaigns. The project will involve researching current digital trends, understanding the target audience's preferences, and crafting tailored content that aligns with Play Forever's objectives. This initiative will provide learners with the opportunity to apply their knowledge of digital marketing and content creation in a real-world setting.

The project will deliver a detailed digital content strategy document outlining the proposed social media approaches and content types. Additionally, the team will produce a series of video and graphic content pieces ready for publication on Play Forever's social media channels. The deliverables will also include a content calendar to guide the implementation of the strategy over the next quarter.