Based on our goals, we are looking for the student to work on the following:

Our goals are in line with the course deliverables. We would like to develop Marketing strategies using various platforms, find opportunities for Business growth and diversification. Perform Market research/business analytics along with operational planning support.

included but not limited to:

· Branding

· Graphic Design - publications and promotional material

· Content Calendar Curation: timely deployment of all our social media content to drive maximum traffic to our site

· Content Development

· Social Media Marketing

· Social Media Management: overseeing different channels that we own and keeping them up-to-date

Branding - Conduct a full competitive landscape assessment; assess where and how to improve our brand's presence and differentiate from our competitors.

Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign.

Strategic Social Media Marketing - develop and implement strategies for improving our online presence and engagement; create a content calendar; creating usable social media and blog posts, to help us reach more customers, and effectively promote our brand.

Prospecting Strategy - implement better prospecting that increases conversion rates and boost our sales team's performance.

SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads.

Students will have a website and any assistance required to complete the tasks, daily availability and as many meetings as needed.