The main objective of this project is to design and launch a professional website that enhances our company’s digital footprint and competitive positioning. Students will engage in tasks including:

1. Market Research and Analysis: Students will perform a competitive landscape analysis, researching similar companies and identifying design and functionality trends to incorporate.
2. Website Design and Development: Students will utilize Shopify, Wix, or Squarespace to design an intuitive, visually appealing website. This includes creating layouts, selecting themes, and integrating brand elements.
3. User Experience Testing: Conduct user testing sessions to gather feedback on the website’s usability, and make adjustments to improve user navigation and experience.

Deliverables:

• A fully functional, live website on a chosen platform (Shopify, Wix, or Squarespace).
• A market analysis report summarizing competitor websites and design trends.
• User testing results with recommendations for final adjustments.

This project offers students valuable, real-world experience in digital marketing, web design, and analytical skills crucial for professional development.

Market Analysis Report: A detailed report analyzing competitors in our industry, including visual design trends, functionality, and user experience insights.

Website Mockups and Wireframes: Drafted layouts and visual mockups of the website using selected platforms (Shopify, Wix, or Squarespace), including homepage, landing pages, and key sections (About Us, Services, Contact).

Website Content Development: Content for key sections, such as company mission, product descriptions, and team introductions, optimized for user engagement and SEO.

User Experience Testing Report: A summary report of user testing sessions, outlining usability findings and suggestions for improvements.

Final Website Build: A fully functional, live website reflecting the approved design and incorporating user feedback from testing.