The primary focus will be on our online mindful speed reading platform, MindFlow.

Branding - Conduct a full competitive landscape assessment; define MindFlow's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors.

• Marketing Communications - Create/tweak current advertising and PR materials; create: integrated marketing campaign; branding campaign for different markets the product serves (B2B - emails (to tutoring/test prep companies, tutors, education organizations, allied professionals, etc..)
• Market Research - Investigate competitive landscape; perform market segmentation to identify the ideal target market

Other

Outbound email marketing campaigns

Content development, social and blog posts, LinkedIn and website copy.

Our goal at the end of this experience is: (Indicate deliverables you expect the student(s) to complete, as exemplified below)

• Improve our brand's presence and capture greater market share
• Identify and reach target market and ensure we are optimally positioned
• Communicate our brand's story and mission to a broad audience.
• Generate more traffic and revenue through search engines
• Improve our online presence, reach more customers, and effectively promote our brand through compelling content.

We hold team meetings and intern(s) work directly with principles and project leads.