Kisses from Heaven provides Intuitive Reiki Healing, Angel Guidance Readings, Chakra Balancing and Crystal Healing therapies. We also create Reiki and Crystal infused soaps.

Currently we are focusing on marketing our new line of soaps to the public. Chakra Soaps and Crystal Soaps. Both have crystals embedded within them.

Our organization is able to offer a virtual internship opportunity for 1-2 marketing students or teams.

The primary focus for the student will be:

PROJECT A

Goal: Branding & Market Research

Objectives:

1. Define our organization's brand and core value proposition; conduct a full competitive landscape assessment in the alternative and metaphysical healing market; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors.

2. Perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; identify expansion opportunities; identify key messaging for (new product or service) and develop a pricing strategy

PROJECT B

Goal: Marketing Communications &Public Relations

Objectives:

1. Recommend changes to advertising and PR materials; create an integrated marketing campaign

2. Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories.

3. Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content.

PROJECT C

Goal: SEO Strategy & Recommendations and Strategic Social Media Marketing

Objectives:

1. Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads.

2. Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts and content ideas

Our goal at the end of this experience is:

• Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share.
• Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.
• Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.
• Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance.
• SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines.
• Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.

Other duties the student may complete could include:

• Assist with outbound email marketing campaigns as needed; measure and report on the performance of these campaigns using tools such as Hubspot, Google Sheets, Excel, Mailchimp, Squarespace
• Content development, including social posts, blog posts, LinkedIn articles, and website copy.
• Producing leads through Google Adwords, Instagram Ads and Facebook Ads.
  

We will plan to communicate with our virtual intern(s) using these communication tools:

• Riipen messaging and email and phone calls.

Primary contact: Farrah Suleman - Founder

I can be available to assist in any capacity. This business is in a rebranding phase and is launching in 2022. Sales are still occurring but I feel that being able to be a mentor and have a team to work though this with would be a high priority for me.