The main goal for the project is to develop a comprehensive social media strategy for The Clean Divorce (T.C.D.) that focuses on promoting the company's integrated system for preventing family breakdown and supporting families during critical times. The strategy should aim to increase brand awareness, engage with the target audience, and drive traffic to T.C.D.'s website and other resources.

This will involve several different steps for the students, including:

Review of our marketing research materials that will be provided students

- Developing a content calendar outlining the type of content to be posted, frequency of posts, and platforms to be used.

- Creating engaging and informative content, including blog posts, videos, infographics, and testimonials, that align with T.C.D.'s mission and values.

- Implementing a social media management tool to schedule and monitor posts, as well as analyze performance metrics.

- Collaborating with T.C.D.'s team to ensure the social media strategy aligns with the company's overall marketing and communication goals.

- Monitoring and responding to audience engagement and feedback on social media platforms.

By the end of the project, students should complete the following list of activities:

- A content calendar outlining the type of content to be posted, frequency of posts, and platforms to be used.

- A portfolio of engaging and informative content created for T.C.D.'s social media platforms.

- Implementation of a social media management tool and a report on its effectiveness in scheduling posts and analyzing performance metrics.

- A final report and presentation outlining the social media strategy and its alignment with T.C.D.'s overall marketing and communication goals.

- Ongoing monitoring and engagement with the audience on social media platforms, with a report on audience feedback and response strategies.

Final deliverables:

- All source materials, including the audience analysis, content calendar, created content, and social media management tool implementation.

- A written report explaining the development and implementation of the social media strategy, as well as the ongoing monitoring and engagement efforts.

- A 60-minute presentation detailing the social media strategy and its impact on brand awareness, audience engagement, and website traffic for T.C.D.

I will make myself fully accessible to the students and set up weekly calls with them. I will give students access to the backend of our website, our google drive which contains all marketing research and material and any other tools that will allow them to have a successful project.