We want students to help us build a marketing strategy plan to grow and engage our target market. We’d like to know how we can maximize the use of different channels and get recommendations to improve our messaging.

The main questions we’d like students to help us answer are the following:

• How do students currently perceive our brand and marketing, based on publicly available information about our company?
• What channels should we utilize for promotion, including ones we are not currently using?
• What budget is appropriate for advertising, given our goals?
• How could our messaging be updated to better explain our value proposition?

A report on how people perceive our company's brand and marketing efforts. We would like the report to include what channels we should utilize for promotion, what budget is appropriate for our goals, and how our messaging could be updated to better explain our value proposition.

• Lead generation. Finding prospects.
• Brand awareness. Making those prospects aware of your company and its products.
• Brand consideration. Getting prospects to think of you.
• Sales. Convincing prospects to buy from you.

Students will connect directly with the employer for mentorship and supervision throughout the project.

Weekly education meetings with high-level staff

Regular supervisor meetings

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