Our early-stage company is an e-commerce pharmacy for recommended non prescription (OTC products). We hope to gain a renewed understanding of the features and design that our target market would prefer on our website. We would like to collaborate with students to further refine the website, remove any issues and finalize the website for launch.

This will involve several different steps for the students, including:

Front-end:

• Conducting user testing to ensure the user flow and features of the website are fully functional.
• Identify modifiable features that could increase user activities on our website.

Back-end:

• Discussing processes that could improve uploading products to the site

Development:

• Implementing the recommended changes to our website.

Students applying should have experience with Wordpress websites.

By the end of the project, students should demonstrate:

• Understanding of our company’s products and customers
• Understanding of factors that impact website conversion rate
• Recommendations for future website improvements

Development

• Improving our website based on test results

Final deliverables should include

• A final report.
• A 10-minute presentation.