CyberBridge Marketing seeks to establish a cohesive and professional brand identity that accurately reflects its values and mission. The goal of this project is to create a comprehensive brand identity guide that defines both the visual and verbal elements of the brand. This guide will serve as an internal reference for employees and as a template for future client projects. The project involves analyzing the current brand elements, researching industry best practices, and developing a consistent brand narrative. The team will focus on creating guidelines for logo usage, color schemes, typography, imagery, and tone of voice. By completing this project, learners will apply their classroom knowledge of marketing, design, and communication to a real-world scenario, enhancing their skills in brand development and strategic thinking.

Outcomes:

• A complete and client-ready CyberBridge Brand Identity Guide
• A modular brand guideline template CyberBridge can use and customize for client projects
• A defined brand-building process that outlines what to gather, how to organize it, and how to present it to clients

Deliverables:

CyberBridge Brand Identity Guide

• Logo usage & spacing
• Fonts & typography system
• Brand color palette (with HEX, RGB, CMYK)
• Iconography & imagery guidelines
• Tone of voice & writing style
• Sample brand messaging (headlines, CTAs)
• Use-case examples: social media post, web section, email header

Reusable Brand Guide Template

• Editable version with section prompts (preferably in Google sheets).
• Placeholders and instructions for use.
• Consistent formatting for future projects.

Branding Process Checklist

• Step-by-step outline of how to gather inputs, structure the guide, and finalize the document.
• Can be used to brief new hires or subcontractors.