The main goal for the project is to create a social media engagement and marketing campaign for LinkedIn, YouTube, Facebook, and Instagram to help TC Wellness drive traffic for our health and wellness initiatives, including; live wellness events, products and services.

This will involve several different steps for the learners, including:

- Researching the target audience for each platform

- Creating engaging and relevant content for each platform

- Developing a posting schedule and strategy for each platform

- Analyzing and reporting on the performance of the campaign

By the end of the project, learners should complete the following tasks:

- Research and identify the target audience for each platform

- Create engaging and relevant content for each platform

- Develop a posting schedule and strategy for each platform

- Analyze and report on the performance of the campaign, including reach, engagement, and traffic generated

Final deliverables should include:

- A detailed social media engagement and marketing campaign plan

- Content calendars for each platform

- Performance analysis and reporting

Company will support learners with regular mentorship, access to tools and software, training materials and discounts on health/ wellness products and services