We are planning to launch a consumer health-related digital newsletter offering unique, lesser-known health information, tools, resources, products and services that will command a high degree of attention and engagement by virtue of the data points collected about our target market(s). The newsletter will be presented in 2 formats: One will be of a more general nature for a larger general audience of consumers seeking health related information that will improve the quality of their lives. The second will be a series of vertical offerings specific to those who must manage their health within a specific therapeutic area (ie. diabetes, cardiovascular, autoimmune disorders, etc.)

We are seeking students to help us analyze and understand our health datasets (both structured and unstructured) to assist us with additional insights, strategic segmentation and target marketing.

• Creation / selection of tools to be used in conjuction with our data for real-time queries and reporting.
• Aggregation and Segregation analyses
• Identify trends and predictive strategies
• Isolate unique value propositions emanating from the presentation of the data
• Help identify qualifying 3rd party offerings for the specific markets

For this project, you will be working with our Director of IT Resources, our VP of Operations and with our President.

You will be given access to specific data sources which you will use to offer analytic insights based on your ability to implement querying and related analytic tools - such tool(s) to be made available through your Supervisor or brought into use by you based on previous experience or knowledge.