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Marketing an online course 'Nature at Work' to international markets

Fermé
Root in Nature Inc.
Root in Nature Inc.
Ottawa, Ontario, Canada
Alexis Ashworth
Alexis Ashworth
Founder & CEO
(7)
6
Projet
Parcours académique
50 heures de travail au total
Apprenant.e
N'importe où
Niveau Intermédiaire

Portée du projet

Catégories
Étude de marché Publicités Segmentation de la clientèle Marketing numérique Marketing strategy
Compétences
marketing strategies hubspot crm target market market research marketing digital marketing creativity research new product development
Détails

Alexis Ashworth from Root in Nature and Dr. Owen Wiseman have developed a virtual, self-paced Nature at Work course that will launch in November 2023. This one-hour course helps you navigate the intersection of human health and nature, and is designed for anyone who wants to leverage nature in their own life or to create a healthier environment for their workspace. Current research validates the power of nature to restore and improve mental and physical health, as well as to spur creativity and innovation.


The main goal is to assist with marketing this course, including research, marketing list creation, and formulation of a marketing strategy using tools such as HubSpot.

Livrables
  • Develop an understanding of the product (currently advertised here, though course is to be launched November 2023 so this page will be updated: https://rootinnature.ca/nature-at-work/
  • Market research on our target market and their interest in this type of course
  • Development of key messaging for this new product that would appeal to this audience
  • Develop a digital marketing strategy to reach this target market


Mentorat

The students will be part of a dynamic and growing enterprise, and will work directly with Alexis and Dr. Wiseman. Alexis and Owen will meet regularly with students and will provide them with the tools they require to succeed in their projects.



Causes prises en charge

Les défis mondiaux auxquels ce projet s'attaque, en accord avec les objectifs de développement durable (ODD) des Nations unies. En savoir plus sur les 17 ODD ici.

Good health and well-being

À propos de l'entreprise

Entreprise
https://www.rootinnature.ca/
Ottawa, Ontario, Canada
2 - 10 employé.es
Hospital, health, wellness & medical
Représentation
Propriété des femmes

Root in Nature™ strengthens human health by connecting people with plants and nature through therapeutic horticulture, while serving as a training hub and professional growth platform for practitioners in the field.

We offer in-person therapeutic horticulture services in Ottawa and virtual therapy world-wide, along with a growing suite of online courses and a robust international practitioner network called GrowTH: Grow Therapeutic Horticulture.