The main goal for the project is to create a comprehensive dashboard report using Google Analytics for Virtuous Circle Counselling. The report should provide insights into website traffic, search terms, user behavior, engagement and conversion rates to help the company make data-driven decisions to improve their online presence and marketing strategies.

- Analyzing the website traffic data to identify key metrics such as page views, bounce rate, engagement rate, average session duration and user keyed search terms for organic and paid traffic.

- Creating custom reports and dashboards in Google Analytics to visualize the data in a clear and concise manner.

- Identifying and tracking specific goals and events on the website to measure conversion rates and user engagement.

- Providing recommendations based on the insights gathered from the dashboard report to improve the website's performance and user experience.

Onboarding kick off meeting to start.

Will walk through our website and current google analytic set up.

Will be available for any questions.

Will set up a slack channel to communicate throughout the project.