Our team is looking to create a digital media strategy. To do this, we hope to improve our search engine optimization, and determine how to grow our presence online and drive traffic to our website.

Looking for a team that can help support layers of a digital media strategy, in these particular areas, but also open to any others!

- SEO

-Paid search marketing (and who can read our current stats and see where we can optimize what we have done to date)

-Email Marketing (e blasts that go out, or newsletters--how can be better optimize these areas and ensure we are generating leads from these forms of marketing)

-Social Media Marketing-we currently have IG and Linked in, how to make our social media more effective and help educate people and potentially drive leads through various channels

-open to any great other initiatives!

Thanks!!

By the end of the project, students should complete the following list of activities:

• A plan to launch SEO
• a content calendar to drive traffic to our social media pages.
• Recommendations around email marketing and opportunities to manage these better
• many more we can decide together!

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• What SEO and google paid ads have we done to date
• Where are we ranking on google now
• When and how much do we typically post on social media?
• Input on choices, problems or anything else the students might encounter.
• and anything else and much more!