The main project goals for the video content creator:

• Develop high-quality video content for social media platforms like TikTok, Reels, and Shorts to increase brand visibility and engagement
• Create longer-form video content for social media advertising and marketing campaigns to drive traffic and sales
• Produce video content for the company website and blog that informs and engages the audience and supports the company's content marketing strategy
• Collaborate with the company's marketing and content teams to ensure the video content aligns with the brand voice and messaging
• Demonstrate expertise in video production, editing, and digital marketing to potential future employers

The following tasks would need to be completed:

• Develop a deep understanding of the brand and its target audience to create video content that resonates with viewers
• Plan, storyboard, and script video content that aligns with the brand voice and messaging, and meets the needs of different social media platforms and advertising campaigns
• Film and edit video content using industry-standard video editing software, and optimize video content for each platform and campaign
• Collaborate with other team members, such as graphic designers, copywriters, and marketers, to ensure video content is aligned with the overall marketing strategy
• Stay up-to-date with trends in video production and digital marketing, and bring new ideas to the table to continuously improve the quality and effectiveness of video content
• Monitor video performance metrics, such as views, engagement, and click-through rates, and use this data to refine and improve future video content

You will work closely with the project lead who is supervising and available for questions. This will also include occasional progress meetings where adjustments to your tasks and duties can be made if necessary.