ServiceNext Inc. is looking to enhance its social media presence to better engage with its target audience and increase brand awareness. The current challenge is the lack of a cohesive strategy that effectively utilizes various social media platforms to reach and interact with potential customers. The goal of this project is to develop a comprehensive social media strategy plan that aligns with ServiceNext Inc.'s brand values and marketing objectives. This plan should identify key platforms, propose content types, and suggest engagement tactics that can be implemented to foster a stronger online community. By leveraging classroom knowledge of digital marketing and social media analytics, learners will have the opportunity to apply theoretical concepts to a real-world scenario, ultimately crafting a strategy that can be executed by ServiceNext Inc.'s marketing team.

- A detailed social media strategy document outlining recommended platforms, content types, and engagement tactics.

- A content calendar for a one-month period, including post ideas and scheduling.

- A report analyzing current social media performance and identifying areas for improvement.

- A presentation summarizing the strategy and key recommendations for ServiceNext Inc.'s marketing team.