We are changing to a new company and would like to update and revamp our existing brand to better represent our values and school.

We would like to work with students to develop a new logo that aligns with our school’s mission and story while providing an appealing design for users.

This will involve several different steps for the students, including:

• Familiarize themselves with our company’s story, mission, and vision statements.
• Brainstorm logo ideas that suit our company and provide justification for each idea.
• Design and test the best unique, high-quality logos to garner input.
• Refine and improve logos based on feedback.

Bonus steps in the process would also include:

• Developing a finalized logo for implementation and creating different versions that can be easily utilized.

By the end of the project, students should demonstrate:

• Understanding of our company’s story and vision
• Consideration for a variety of ideas and justification for their implementation
• Improvement of logo designs based on testing

Bonus steps would include:

• Implementing a finalized logo

Final deliverables should include

• Documentation of design ideas.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our products and services
• Our company’s story, mission and vision statements
• Input on choices, problems or anything else the students might encounter.