CAPFO - Consortium Apprentissage Expérientiel Francophone de l'Ontario
CAPFO - Consortium Apprentissage Expérientiel Francophone de l'Ontario
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Branding Modernization Project

Fermé
Contact principal
JR&CO
JR&CO
Waterloo, Ontario, Canada
Jana Ray
Jana Ray
COO | Executive Director | VP Strategy
(24)
4
Portails
(1)
Voir tout
Projet
Expérience académique ou travail rémunéré
80 heures de travail au total
Apprenant.e
Canada
Niveau Intermédiaire

Portée du projet

Catégories
Graphisme Branding et guides de style Relations publiques Engagement communautaire Marketing strategy
Compétences
branding brand identity
Détails

The main goal for this project is to modernize the branding for several organizations in the for-profit and nonprofit sectors. This will involve taking existing brand assets and proposing newly revised logo treatments, brand identity, and creating brand standards guides for the organizations.

Livrables


Tasks for learners to complete:


- Analyzing the existing brand assets and identifying areas for improvement.


- Designing new logo treatments and brand identity concepts for each organization.


- Creating brand standards guides that outline the appropriate use of the new branding elements.


- Presenting the proposed branding concepts to the organizations for feedback and revisions.



Final deliverables:


- Revised logo treatments and brand identity concepts for each organization.


- Brand standards guides for the organizations.


- Presentation materials for proposing the new branding concepts to the organizations.


Mentorat
  • Will provide any tools resources and templates to be able to guide and direct the students towards project outcomes.
  • Students will have the opportunity to work alongside marketers with deep industry experience
Causes prises en charge

Les défis mondiaux auxquels ce projet s'attaque, en accord avec les objectifs de développement durable (ODD) des Nations unies. En savoir plus sur les 17 ODD ici.

Industry, innovation and infrastructure

À propos de l'entreprise

Entreprise
https://janaray.com
Waterloo, Ontario, Canada
2 - 10 employé.es
Business & management, Food & beverage, Marketing & advertising, Media & production, Non-profit, philanthropic & civil society
Représentation
Entreprises appartenant à des minorités Propriété des femmes BIPOC Petite entreprise Axé sur la communauté

👋Hey there! We're JR&CO, a cozy little boutique agency run by Jana Ray (that's me🖐🏼!). I've had the pleasure of working with some fantastic nonprofit organizations, social enterprises, and small businesses, helping them thrive and succeed. You may know me from some of the other organizations and projects that I'm a part of on this platform.

CanAge: Canada's National Seniors' Advocacy Organization | www.canage.ca | Nonprofit organization
Canada's national seniors' advocacy organization.
On Riipen: https://app.riipen.com/companies/1zE1KazY

FTAC: Food Trucks Association of Canada | www.foodtrucksofcanada.org | Nonprofit Trade Association
National, nonpartisan, nonprofit trade association supporting mobile food in Canada (food trucks, carts, caterers - we cover all food that moves)
On Riipen: https://app.riipen.com/companies/kVaNkWO5

F2: A digital media startup with a focus on sustainability in foodservice
On Riipen: https://app.riipen.com/companies/8VJabjLA |

Here at JR&CO, we're all about lifting each other up. We believe in leading from the back, cheering you on every step of the way. It's not about tooting our own horn; it's about empowering you to learn, grow, and reach your fullest potential. We're also super proud to be a female-led agency that celebrates diversity and inclusion. As a woman of colour and a member of a minority group, it is truly in our DNA to ensure that all voices and experiences are heard and valued.

We're on the hunt for some bright and talented students from all over the world through the Riipen platform. We can't wait to collaborate with the next generation of leaders and changemakers and continue making a positive impact in our communities. Watch for some special projects that are great opportunities for you to build your portfolio and gain meaningful experience. We can't wait to see what we can achieve together!

Here are some broad areas of focus for us:

- Online marketplaces
- UN SDGs and how they relate within various industries
- Healthy aging at every age
- Sociology and Psychology in their relation to policy, advocacy, and marketing
- All things food; agriculture, manufacturing, processing, preparing and serving, packaging, selling, marketing and everything else in between
- Content strategies that are tailored for various audiences and mapping out those customer journeys
- A lot of work *really* digging into conversion rates, acquisition and retention
- Working with small businesses (with lots of ❤️) making their dreams a reality - while also achieving longer term sustainability

Whether you're an individual student looking for a great work experience, or a professor looking to a great partner for your class challenge, we're here for it. Drop us a line.

Business registrations in both Canada and the US.