CTS & Associates is seeking assistance in completing the copy for their website. The current website has sections with partially completed content, and the goal is to ensure a consistent tone and style across all pages. This project involves analyzing the existing copy to understand its tone and style, and then applying this understanding to create engaging and coherent content for the unfinished sections. The project provides an opportunity for learners to apply their skills in content creation, editing, and digital communication. The tasks are closely related and focused on enhancing the website's overall user experience by delivering clear and persuasive messaging. The project is designed to be completed by a team of learners from a communications or marketing program within an 80-hour timeframe.

The deliverables for this project include a fully completed website copy that maintains a consistent tone and style throughout. The team will provide a document outlining the tone and style guidelines derived from the existing content. Additionally, a report summarizing the changes made and the rationale behind them will be submitted. This ensures that the website effectively communicates CTS & Associates' brand message and engages its target audience.