Enginehire, a company specializing in innovative recruitment solutions, is preparing to launch its latest product into a new market segment. The goal of this project is to execute a comprehensive sales strategy and marketing plan tailored to this new audience. The project will involve understanding the target market and understanding customer needs to position the product effectively. Learners will apply their knowledge of marketing principles and sales strategies to execute a cohesive plan that aligns with Enginehire's brand and objectives. The project will focus on executing actionable strategies that can be implemented within a short timeframe such as prospecting, outreach, social media, blog writing, SEO, etc., ensuring successful market entry and growth.

The project will culminate in a report of tasks executed and results produced, such as:

- Number of prospects found and reached out to

- Quantity of content created

- Quantity of traffic driven to the product

These deliverables will provide Enginehire with a clear path for growing in the new market segment effectively.