Play Forever, a nonprofit organization dedicated to youth mentorship, education, and wellness, seeks to enhance its digital presence and community engagement through a focused content marketing initiative. The project aims to develop compelling multimedia content that highlights the organization's impact and connects with key audiences. Students will apply their classroom knowledge in content writing, graphic design, and digital marketing to create engaging blog posts, social media content, and email newsletters. The project will also involve developing case studies and storytelling pieces that feature program participants and their success stories. By optimizing website content and tracking performance metrics, the team will recommend improvements to increase Play Forever's digital reach and effectiveness.

The project deliverables include a series of well-crafted blog posts, email newsletters, and social media captions that effectively communicate Play Forever's mission and impact. Students will also produce simple yet impactful graphics and marketing materials using tools like Canva or Adobe. Additionally, the team will provide a report on content performance metrics and actionable recommendations for enhancing digital engagement and SEO optimization.