PROJECT DESCRIPTION/DESCRIPTION DU PROJET:

ServiceEcho is a leading software provider for field services and has been in business for 10 years. We solve the worst part of field service - paperwork! Clients report an 80% reduction in repetitive manual data entry and 68% increase in scheduling efficiency. We are currently expanding our platform with AR and AI capabilities.

Full market opportunity analysis of the Field Service Management software industry.

Determine Industry focus with data

• Where is the biggest opportunity
• What is the most accessible market opportunity
• Which industries still have an opportunity for first-mover advantage?
• Which industries are being neglected?

Join a team first organization where your impact will make a huge on future success.

KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:

• Research FSM target industries
• Define industry focus
• Document industry specific marketing strategies
• Develop industry sales strategy

IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*

Marketing Analyst, Audience Targeting & Optimization

• Experience in analytics or closely related fields
• Experience in segmentation, audience building and email marketing
• Craft raw data and analysis into well-written and persuasive content
• The ability to prioritize your time wisely against multiple competing projects and requests
• Familiarity with a broad set of topics and fields within marketing analytics (e.g. campaign attribution/effectiveness, web tracking, customer lifecycle marketing, etc.)
• Comfort in communicating unfavourable outcomes to leadership (backed by data)
• A willingness to learn and adapt to new technologies and methods as needed

FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:

Industry Analysis Report:

• Report and Visualization of Industry Landscape
• Industry Positioning Analysis
• Industry Definition and Strategy
• Sales Industry Plan

WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?/QUEL EST LE NOMBRE MAXIMUM D'ÉTUDIANTS QUE VOTRE PROJET PEUT ACCUEILLIR?

• 5

Matches will be mentored by senior business leaders and have the opportunity to work with the entire organization.

Jira will be utilized to guide students through defined tasks, and supervise contributions and output.

One-on-one meetings and weekly reviews will also be conducted for an inclusive, positive collaboration ex