CAPFO - Consortium Apprentissage Expérientiel Francophone de l'Ontario
CAPFO - Consortium Apprentissage Expérientiel Francophone de l'Ontario
Se connecter S'inscrire'

Market Expansion Research

Fermé
Mimico Physiotherapy and Chiropractic Clinic
Mimico Physiotherapy and Chiropractic Clinic
Toronto, Ontario, Canada
S J
Employeur.euse
(3)
5
Projet
Parcours académique
80 heures par apprenant.e
Apprenant.e
N'importe où
Niveau Intermédiaire

Portée du projet

Catégories
Étude de marché Analyse concurrentielle Segmentation de la clientèle Expansion du marché Analyse marketing
Compétences
demography project management target market research
Détails

As a company, we currently exist in one market, but we believe we are ready to take our business to the next level and expand our scope of locations. With your help, we hope to assess our customer landscape beyond the demographics we currently cater to by learning about their expectations and behaviors.

This will involve several different steps for the students, including:

  • Researching the target market in potential new locations including demographic data such as spending power, proximity, accessibility, and location appeal, and creating a weighted decision matrix to assign importance to each factor.
  • Creating a survey based on the location and demographic information above to be distributed by our company.
  • Analyzing survey data using the weighted decision matrix to decide on the best location options for us to expand to.
  • Compiling a report including the location analysis, and optimal location recommendations.
Livrables

By the end of the project, students should complete the following list of activities.

  • Research our target market in new areas and create a weighted decision matrix.
  • Create a survey based on the appropriate location and demographic information.
  • Analyze survey data collected, using the weighted decision matrix they created to decide on the best location(s) to expand to.
  • Create a report including all research, survey data, and analysis with location recommendations based on the weighted decision matrix.

Final deliverables should include

  • A report including all research, survey data, and analysis with location recommendations based on the weighted decision matrix.
  • A slide deck to be presented to the project manager explaining the report including all choices made and location recommendations.
Mentorat

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • What do our present sales look like with respect to each location?
  • Who are our largest competitors? What products/services do they provide that are similar to ours?
  • Input on choices, problems or anything else the students might encounter.

À propos de l'entreprise

Entreprise
https://www.mimicophysiotherapy.ca
Toronto, Ontario, Canada
2 - 10 employé.es
Hospital, health, wellness & medical

Mimico Physiotherapy and Chiropractic Clinic is a multidisciplinary health care facility serving the Mimico, Lakeshore-Parklawn and Queensway, South Etobicoke and Toronto communities.
Our team of physiotherapists, chiropractors and massage therapists practice a patient centered, evidence based comprehensive care model. Among the service offered are concussion treatment, pain management, acupuncture, pelvic floor therapy, vestibular rehab, massage including deep tissue massage, swedish massage, sports massage and more.
Our team is passionate about their work and driven to collaborate as a team to optimize your recovery often communicating with your physician, nurse practitioner and specialists to keep them informed of your recovery.