The Clean Divorce, a company specializing in Divorce Wellness, aims to expand its market reach and enhance its sales strategy. The company seeks to identify new market segments and develop a comprehensive sales approach tailored to these segments. The project involves analyzing current market trends, understanding customer needs, and identifying potential growth opportunities. Learners will apply their knowledge of marketing principles and sales strategies to create a detailed plan that aligns with The Clean Divorce's mission and values. The goal is to provide actionable insights and strategies that can be implemented to increase market presence and sales effectiveness. Key tasks include market research, competitive analysis, and the development of a targeted marketing and sales plan.

The project deliverables include a comprehensive market expansion report and a strategic sales plan. The report should outline potential market segments, competitive analysis, and customer insights. The sales plan should detail strategies for reaching new customers and increasing sales within identified segments. Additionally, a presentation summarizing the findings and recommendations will be required. These deliverables will provide The Clean Divorce with a clear roadmap for market expansion and sales growth.