The main goal for the project is to conduct a marketing audit for the I Challenge Diabetes website and social media platforms. Additionally, the project aims to find a scheduling tool for the company and create marketing reels for future event promotion.

This will involve several different steps for the students, including:

- Analyzing the current marketing strategies and content on the I Challenge Diabetes website and social media.

- Researching and selecting a reasonable scheduling tool that fits the company's needs and budget.

- Developing marketing reels for future event promotion, ensuring they are engaging and inspiring for the type 1 diabetes community.

By the end of the project, students should complete the following list of activities:

- A comprehensive marketing audit report with recommendations for improvements.

- A selected scheduling tool that is reasonable and fits the company's requirements.

- Marketing reels for future event promotion that are engaging and empowering for the type 1 diabetes community.

Final deliverables:

- Marketing audit report with actionable recommendations.

- Selected scheduling tool with a brief explanation of its features and benefits.

- Marketing reels for future event promotion.

Supervision and Mentoring Plan

The student will receive training and ongoing support by Operations Manager and Project Manager. They will be guided through the organization's strategic plan and how it aligns with the project strategies. They will be part of a collaborative, innovative and team-oriented environment. They will have the opportunity to attend weekly meetings with the larger team at ICD in addition to smaller meetings with those involved in the web development project.

They will be gaining hands on experience creating relevant content, implementing and executing objectives. Students will always be provided with an opportunity to ask questions and have them addressed along with weekly check-ins with the ICD Team. This is an excellent opportunity for students to assimilate a multitude of skills and develop professionally. Students gain applicable knowledge and experience in real life context.