The main objective of the project is to analyze an opportunity within Pawsome Concierge and present their findings in a presentation. This project aims to enhance students' ability to apply concepts and tools to assess both the internal characteristics of the organization and its external context.

This will involve several different steps for the students, including:

- Researching the current market and industry trends in the pet care industry.

- Analyzing the internal operations of Pawsome Concierge, including their customer service, pricing, and product offerings.

- Identifying new opportunities for Pawsome Concierge to expand their services and reach new customers.

- Developing a business plan to implement the new opportunities.

- Presenting the findings in a presentation.

By the end of the project, students should demonstrate:

- Understanding of the pet care industry and current market trends.

- Understanding of the internal operations of Pawsome Concierge.

- Identification of new opportunities for Pawsome Concierge to expand their services and reach new customers.

- Development of a business plan to implement the new opportunities.

- Presentation of the findings in a presentation.

Final deliverables should include:

- A written report outlining the research and findings.

- A presentation outlining the research and findings.

Learners will receive substantial support from the project's founder, who boasts over 10 years of expertise in marketing, communication, and business development in both B2B and B2C contexts within the corporate world, representing Canada. This experienced founder will provide valuable guidance and insights to help students successfully navigate the project and excel in their strategy analysis and presentation.