The main goal of this project is to create a comprehensive marketing strategy for Restore Medical Clinics. This will involve several different steps for the students, including:

- Researching the target market and developing a customer profile.

- Identifying the key competitors and their strategies.

- Developing a comprehensive marketing plan that includes a budget, timeline, and tactics.

- Creating a marketing mix that includes digital and traditional marketing tactics.

- Developing a plan to measure and track the success of the marketing strategy.

By the end of the project, students should demonstrate:

- Understanding of the target market and customer profile.

- Understanding of the key competitors and their strategies.

- Development of a comprehensive marketing plan that includes a budget, timeline, and tactics.

- Creation of a marketing mix that includes digital and traditional marketing tactics.

- Development of a plan to measure and track the success of the marketing strategy.

Final deliverables should include:

- A written report outlining the marketing strategy and plan.

- A presentation summarizing the marketing strategy and plan.

• weekly meetings with learners
• meetings as needed
• learner will have access to company data needed for project
• learners will have access to other team members for support