The main goal for the project is to generate a comprehensive digital marketing strategy for the B2C launch of CaffeBerry.co's novel food products made from upcycled coffee fruit. This will involve several different steps for the learners, including:

- Conducting market research to understand customer demand and preferences for the new food products.

- Developing a digital marketing plan that includes social media, email marketing, influencer partnerships, and content creation.

- Planning a Kickstarter campaign to prove customer demand and generate initial sales.

- Analyzing and optimizing the digital marketing strategy based on customer feedback.

What tasks will learners need to complete to achieve the project goal?

By the end of the project, learners should complete the following tasks:

- Market research report outlining customer preferences and demand for the new food products.

- Comprehensive digital marketing plan including social media strategy, email marketing plan, influencer partnership strategy, and content creation plan.

- Plan a Kickstarter campaign launch with documented audiences, results and analysis.

- Final report analyzing the performance of the digital marketing strategy and providing recommendations for optimization.

Final deliverables:

- All research materials and reports.

- Comprehensive digital marketing plan document.

- Kickstarter campaign planning, materials and analysis report.

Our company(https://caffeberry.co) is launching novel food products from Coffee Fruit, which is an upcycled ingredient e.g. https://caffeberrybar.com (an Energy Bar)

We intend to prove customer demand through Kickstarter campaign laucnh soon and looking to generate comprehensive digital marketing strategy for the B2C launch.