What is the main objective of this project?

The objective is to support Quadromed’s entry into the U.S. digital health market by optimizing our CRM (Zoho), automating key workflows, and building a clear and engaging digital marketing presence. The intern will work on system integrations, CRM-driven outreach, and help deploy scalable automation using APIs and AI tools (Zia, workflows, MCP logic).

Students are expected to:

• Audit and optimize our Zoho CRM, including deal stages, related tasks, and email integration
• Create and automate email flows for prospects linked to their deal stage and activity
• Set up Zoho Writer templates and auto-document generation for quotes, proposals, and contracts
• Integrate calendar, tasks, and email activity using available APIs and system configurations
• Explore Zia AI suggestions and help implement best-practice automation logic
• Collaborate on a website update to clearly segment Canadian vs. U.S. offerings
• Build and track LinkedIn/email campaigns, including performance dashboards
• Design lead capture forms and integrate them into our CRM
• Produce collateral (one-pagers, landing page content) tailored to U.S. healthcare professionals
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About Us:

Quadromed is a Canadian leader in medical device distribution and digital health innovation. As we expand into the U.S. market with novel ECG diagnostics and AI-powered analytics, we’re investing in marketing, CRM optimization, and automation to build scalable growth systems.

Responsibilities:

• Optimize Zoho CRM: tags, email flows, deals, and automations
• Integrate email accounts to automatically track and relate communications to deals/tasks
• Help implement Zia AI insights and system-generated next-step recommendations
• Build workflows and API/MCP automations connecting related tasks, meetings, and documents
• Collaborate on a website refresh to support segmented messaging (U.S. vs. Canada)
• Create engaging email and LinkedIn content for outreach
• Set up lead capture forms and CRM triggers
• Track marketing performance and report on campaign effectiveness

Qualifications:

• Student in Marketing, Business Tech, or Computer Science
• Familiarity with Zoho CRM or similar systems
• Experience with workflow automation or interest in AI/ML integrations
• Basic knowledge of website builders (e.g., WordPress, Webflow)
• Able to write clear, punchy B2B content
• Passionate about healthcare innovation and startup growth