Marketing Campaign for Logistics Company
Portée du projet
Catégories
Marketing strategy Technologie de l'information MédiaCompétences
marketing marketing budgets sales branding blogsPositions available: 1-5
MagicLogic is a small company but well-established (since 1998) and we deal with very large international clients all around the world.
We have partially completed a re-branding exercise and are now thinking about how we can improve our messaging, our materials and use our marketing budget in the most effective way.
Students should be prepared to:
- Conduct an analysis to determine improvements to our message and which channels to focus on
- Revise existing or create new assets for marketing (sales decks, ad content, blogs)
- Identify metrics that can be used to measure the effectiveness of our marketing
- Present a media plan and budget proposals
There are up to five positions available for this project.
You will have access to the CEO, COO and sales team for questions and information on the company, its current strategies and its marketing materials.
You can join marketing calls if appropriate, and we will share our market research tools.
À propos de l'entreprise
MagicLogic Optimization Inc. provides industry standard Load Planning software for optimal container loading, cartonization and single or mixed case palletizing.
MagicLogic has streamlined load planning for companies in a broad spectrum of industries including food & beverage, lumber, tech, furniture, motor, healthcare and more.
Our software addresses the problem of wasted space, costly, unbalanced or illegal loads by maximizing container volume whilst modeling complex business
rules using the very latest technology. The software serves businesses that need to save both time and money in their logistics operations. It is in use by over 3,000 companies worldwide.