This project is regarding Joyi App. Joyi is a joyful mental health app.

We know our early adopters' persona, and we are looking to gain a better understanding of our other target markets. This way, we ensure we are positioning ourselves in the right segments, offering effective benefits, and creating the best marketing messages.

To accomplish this, you could focus on providing:

• A complete analysis of our current offerings, our target market, and the positioning of our brand.
• Conducting empirical interviews and/or questionnaires for feedback on our brand, product, service, etc.
• Executing further market research to develop a comprehensive report of our target market.

We hope to gain a comprehensive understanding of our target market and how we can better satisfy their needs. We would like recommendations on how to improve our positioning, brand, and products to better suit the market.

The final deliverables should take the form of:

• A final report including a questionnaire.
• A 20-minute presentation

Students will connect directly with the employer for mentorship and supervision throughout the project.

Students will have free access to the app, analytics and our internal marketing reports.