The main goal for the project is to create a comprehensive market expansion report for Muia Consulting, an Accounting and Consulting Company, with the goal of expanding in Florida, Italy, and Dubai. The report should include market analysis, potential opportunities, challenges, and strategies for entering and establishing a presence in these target locations.

This will involve several different steps for the learners, including:

- Researching and analyzing the current market conditions, trends, and opportunities in Florida, Italy, and Dubai.

- Identifying potential target customer segments and their needs in each location.

- Assessing the competitive landscape and potential challenges in each market.

- Developing entry and expansion strategies tailored to each location, considering legal, cultural, and economic factors.

- Creating a financial projection for the expansion, including estimated costs, revenue potential, and ROI analysis.

- Compiling the findings and recommendations into a comprehensive market expansion report.

By the end of the project, learners should complete the following tasks:

- A detailed market analysis for Florida, Italy, and Dubai, including market size, growth potential, and key trends.

- Identification of target customer segments and their needs in each location.

- Competitive analysis highlighting key competitors, their strengths, weaknesses, and market positioning.

- Entry and expansion strategies tailored to each location, considering legal, cultural, and economic factors.

- Financial projection for the expansion, including estimated costs, revenue potential, and ROI analysis.

- A comprehensive market expansion report outlining the findings and recommendations for Muia Consulting's expansion into Florida, Italy, and Dubai.