Marketing Plan
Fermé
Owen Sound, Ontario, Canada
Projet
Parcours académique
120 heures de travail au total
Apprenant.e
N'importe où
Niveau Avancé
Portée du projet
Catégories
Étude de marché Marketing strategyCompétences
finance financial data distribution strategies marketing marketing planning management salesOur team is looking for students who can help us with the project requirements below:
We hope our Marketing Plan will include:
1. Executive Summary
2. Company Description
3. Strategic Focus and plan
- Mission/Vision
- Goals
- Core Competency and Sustainable Competitive Advantage
4. Situation Analysis
- SWOT Analysis (Internal Strengths and Weaknesses, Management, Offerings, Marketing, Personnel, Finance, Manufacturing, Research and Development (R & D), External Opportunities and Threats, Consumer/Social, Competitive, Technological, Economic, Legal/Regulatory)
- Industry Analysis
- Competitor Analysis
- Company Analysis
- Customer Analysis
5. Market-Product Focus: Marketing and Product Objectives
- Target Markets
- Points of Difference
- Positioning
6. Marketing Program
- Product Strategy
- Price Strategy
- Promotion Strategy
- Place (Distribution Strategy)
7. Financial Data and Projections
- Past Sales Revenues
- Five-Year Projections
8. Organization
9. Implementation
10. Evaluation and Control
Aucun élément livrable n'existe pour ce projet.
Lois Taylor
À propos de l'entreprise
Entreprise
We are a family owned Jewellery Store founded in 1895 with 4 locations. Currently we have our 4th and 5th generation David Creighton Taylor (D.C. Taylor) working in our stores.
Our business set up shop on the main street of Owen Sound and have since grown to 2 locations here, one each in Collingwood and Barrie.