Apply design thinking and collaboration tools to develop a new service offering for a business based on an identified customer pain point.

HerSay Technology Inc. is seeking to expand the reach of its women's health advocacy app by establishing a robust B2B growth strategy. The app aims to empower women by providing them with valuable health information and resources. The current challenge is to identify and engage potential business partners who can help amplify the app's impact and reach. The goal of this project is to develop a comprehensive strategy that outlines potential B2B partnerships, marketing approaches, and engagement tactics. Learners will analyze market trends, identify key industry players, and propose a new service offering that align with the app's mission. This project provides an opportunity for learners to apply their knowledge of marketing, business development, and strategic planning in a real-world context.

Skills Required: Design thinking, user research, prototyping, Figma or Miro

Activities:

• Conduct stakeholder interviews and user research
• Develop personas and journey maps
• Ideate and prototype service concepts
• Validate ideas through feedback loops

Deliverables:

• Design thinking artefacts (personas, journey maps, etc.)
• Service prototype and validation summary
• Pitch presentation for internal review