We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.

The main questions we’d like students to help us answer are the following:

• How should we promote our company?
• What social media channels should we utilize?
• What budget is appropriate for advertising?
• What messaging should we use?

Research: Conduct thorough research on the chosen topic, gathering relevant information from credible sources.

Analysis: Analyze the collected data to identify key insights and trends related to global competence and its development in educational settings.

Presentation: Prepare a well-structured presentation to effectively communicate the project findings, insights, and recommendations to the audience.

Documentation: Document all research findings, analyses, and discussions to create a comprehensive report.

Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.