The project aims to develop a comprehensive communication strategy for the launch of EPCMST.com, a new platform by SEEDA. The primary goal is to ensure that the communication is client-centered, effectively conveying the platform's value proposition to its target audience. This involves understanding the needs and preferences of potential users and crafting messages that resonate with them. The project will require research into the target demographic, analysis of competitor communication strategies, and the development of a tailored communication plan. The learners will apply their knowledge of marketing and communication theories to create a strategy that includes key messaging, channels of communication, and a timeline for implementation. The project will culminate in a presentation of the proposed strategy to SEEDA's marketing team.

The deliverables for this project include a detailed communication strategy document and a presentation. The document will outline the key messaging, target audience analysis, recommended communication channels, and a timeline for the launch. The presentation will summarize the strategy and provide a rationale for the chosen approach, ensuring it aligns with SEEDA's brand and objectives.