SEB Online Education Business Expansion Project

Fermé
Contact principal
SEB Online Education
Winnipeg, Manitoba, Canada
Co-Founder
(2)
2
Portails
(1)
Projet
Expérience académique ou travail rémunéré
120 heures de travail au total
Apprenant.e
Winnipeg, Manitoba, Canada
Niveau Intermédiaire

Portée du projet

Catégories
Génie civil Opérations Génération de leads Stratégie de vente Marketing strategy
Compétences
organizational analysis business expansion marketing social media campaigns organizational structure
Détails

The main goal for this project is to help SEB Online Education expand its reach and improve its organizational systems. This will involve several different steps for the students, including:


- Analyzing the current organizational structure and processes of SEB Online Education.


- Developing and implementing marketing and outreach strategies to increase the visibility of the online course.


- Creating a social media campaign strategy to promote the company and its online course.


Livrables

By the end of the project, students should complete the following tasks:


- A report analyzing the current organizational structure and processes of SEB Online Education, along with recommendations for improvement.


- Marketing and outreach strategies to increase the visibility of the online course, including a detailed plan for implementation.


- A social media campaign strategy for SEB Online Education, including content calendar and engagement tactics, if time allows.



Final deliverables:


- All source materials used for analysis and strategy development.


- Written reports for organizational analysis, marketing and outreach strategies, and social media campaign strategy.


Mentorat

We will have bi-weekly meetings schedules on weekends and will also be available for phone calls during the week in the evenings or email/whatsapp communication at any time.

Causes prises en charge

Les défis mondiaux auxquels ce projet s'attaque, en accord avec les objectifs de développement durable (ODD) des Nations unies. En savoir plus sur les 17 ODD ici.

Industry, innovation and infrastructure

À propos de l'entreprise

Entreprise
Winnipeg, Manitoba, Canada
2 - 10 employé.es
Construction, engineering & trades, Éducation, Marketing & advertising, Sales

We are a small business with an online platform that helps contractors, architects, developers, owners, and futures structure engineers have a better understanding of how structures work and what goes into the design and modification of these structures. We want people to be confident in their abilities to come up with solutions to problems associated with structures based on their knowledge of structural engineering basics. We offer free content on our website, but our product is an online course that teaches the basics of structural engineering. We have had over 200 people in over 25 countries around the world sign up for our course.