The project aims to enhance SKI's sales and lead generation processes by leveraging data-driven strategies. SKI, a company focused on providing innovative solutions, seeks to improve its outreach and conversion rates. The current challenge is to identify the most effective channels and methods for generating high-quality leads that align with SKI's target market. Learners will analyze existing sales data, evaluate current lead generation tactics, and propose optimized strategies. The goal is to create a comprehensive plan that can be implemented to increase the efficiency of SKI's sales funnel. This project allows learners to apply their knowledge of marketing analytics, consumer behavior, and digital marketing tools.

The deliverables for this project include a detailed report outlining the analysis of SKI's current lead generation strategies and a set of actionable recommendations for improvement. Additionally, learners will create a presentation summarizing their findings and proposed strategies. The report should include data insights, suggested channels for lead generation, and a timeline for implementation. The presentation will be delivered to SKI's marketing team, providing a clear and concise overview of the proposed enhancements.