PROJECT SCOPE

PROJECT DESCRIPTION/DESCRIPTION DU PROJET:

Our organization is able to offer a virtual opportunity for student to help us source, curate, develop, and post the content implementing strategies to increase awareness and nurture engagement.

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization.

Based on our goals, we are looking for the student to work on the following:

• · Branding
• · Graphic Design - publications and promotional material
• · Content Calendar Curation: timely deployment of all our social media content to drive maximum traffic to our site
• · Content Development
• · Social Media Marketing
• · Social Media Management: overseeing different channels that we own and keeping them up-to-date
• · VideoEditing

KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:

• Business proposal/Legal letter creative writing
• Market research
• Graphic design/Branding
• Social media coordinator
• Content writer

IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*

Cohort

Project management

Social media marketing

FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:

• An effective creative strategy for the campaign, including the creative objective, the big idea, key consumer benefits and brand personality, in addition to proposing a message appeal and creative execution style.
• Creating an integrated marketing campaign for a new product or service.
• Creating a re-branding campaign for an existing product.
• Creating a social media or new media campaign to complement existing marketing communications.

WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?

• 5 students (70hrs)