Our company sells merchandise online. We hope to enhance the SEO and Conversion along with functionality of our existing website to attract more customers.

We would like to work with students to enhance our existing website on Wix, for an improved website that is easy to maintain while providing an appealing interface for users.

This will involve several different steps for the students, including:

• Researching different ecommerce and application tools and their associated advantages / disadvantages.
• Conducting a needs analysis to determine which tools and integrations is most suitable.
• Implementing tools or integrations with our assistance in providing the content/subscriptions.
• Providing training on updating and maintaining the website and use of the tools.

Bonus steps in the process would also include:

• Testing prototypes with customers and refining ideas with feedback.
• Developing tracking tools for ongoing reporting and analysis

By the end of the project, students should demonstrate:

• Understanding of ecommerce website development and tools
• Identification of the most suitable tools
• Development of an ecommerce website using the most suitable tools
• Recommendations for website maintenance and reporting

Bonus steps would include:

• Testing the website with users and making improvements based on user input

Final deliverables should include

• A website prototype.
• A final report.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our current products and website design
• Our customer and industry insights
• Input on choices, problems or anything else the students might encounter.
• General project management guidance and support.