New Product Launch
Portée du projet
Catégories
Conception de l'interface utilisateur Étude de marché Analyse concurrentielle Génération de leads Lancement d'un produit ou d'un serviceCompétences
event planning market research research new product developmentTo research and develop a plan to market our app to Party and Event Planners.
Students will need to complete market research on the event planning industry and determine how best to present our app as a value add to their businesses. Create a package that would be of interest to the industry. Annual subscription, number of parties, price point, etc.
We will provide, requirements, tools and mentoring. Daily standups and correspondence to address any questions via Teams meets.
À propos de l'entreprise
My Party Album is a private photo-sharing app. There are 2 types of services, the Party and the Mixer. Parties are defined by duration and the number of guests (i.e. weddings, family reunions, corporate events). Guests are invited by the Party Owner and every picture and 15-second video taken in the app is automatically uploaded to a private repository. They have sole access and can create albums to share as they wish. A Mixer is a subscription service for up to 20 people and is for everyday life and events (friend group, family vacation, spring break, girls' night out, gap year, etc). Content is automatically shared with every person in the Mixer. The app is private; the pictures are owned by the Subscriber or Party Owner and MPA has no access to them. They are not shared outside the app unless the Owner decides to share them. In this project, we want to spin off and rebrand the Mixer for our Collegiate Program making it available to school groups and faculty.