Flip & Floss is an AI-powered fintech app that helps families build financial literacy and discipline. By using AI to measure and curb instant gratification in kids, the app encourages smarter money habits early on, setting them up for a debt-free future.

The project aims to enhance brand recognition and customer trust by developing a comprehensive brand strategy and brand identity across all platforms (social media, Appstore, website etc.). Students will analyze current market trends and consumer perceptions to create a brand identity that aligns with Flip & Floss's values and mission. The project involves researching competitors, identifying unique selling propositions, and crafting a brand narrative that differentiates Flip & Floss in the marketplace. The goal is to create a consistent brand image across all platforms, ensuring that Flip & Floss is perceived as a reliable and innovative leader in the family finance space.

The project deliverables will include a detailed brand strategy document outlining the brand's core values, mission statement, and unique selling propositions. Students will also create a visual brand identity guide, including logo design, media kit, flyers and pamphlets Additionally, a set of brand messaging guidelines will be developed to ensure consistent communication across all marketing channels. The final deliverable will be a presentation summarizing the brand identity and strategy, ready for implementation by Flip & Floss.