The Clean Divorce, a company focused on promoting wellness during the divorce process, aims to enhance its digital presence and increase its follower base. The project involves developing a comprehensive digital marketing strategy to raise awareness about the company's services and support offerings. The goal is to leverage digital platforms to reach a broader audience, particularly individuals seeking guidance and support during divorce. Learners will analyze current digital marketing trends, identify target demographics, and create engaging content tailored to the company's mission. The project will provide an opportunity for learners to apply their knowledge of digital marketing tools and strategies, including social media, SEO, and content marketing, to a real-world scenario. The tasks will be closely related, focusing on creating a cohesive and effective digital marketing plan.

- Analyze current digital marketing trends relevant to wellness and divorce.

- Identify and define target demographics for The Clean Divorce.

- Develop a content calendar and strategy for social media platforms.

- Propose SEO strategies to improve website visibility.

- Create sample content pieces that align with the company's mission.

The project deliverables will include a comprehensive digital marketing strategy document, a content calendar, and sample content pieces. Learners will also provide a presentation summarizing their findings and recommendations. The deliverables should demonstrate a clear understanding of digital marketing principles and their application to The Clean Divorce's objectives.

- Digital marketing strategy

- Content calendar for social media platforms.

- Content pieces (e.g., blog posts, social media posts).

- Increasing brand awareness & gaining followers online