Re-branding Strategy, Marketing & Design

Our organization needs assistance with a re-branding and graphic design strategy. We are looking for teams that can help amplify what makes us unique and create better messaging for our brand to expand beyond our current target market. This would include a new name, logo and messaging to create a more accurate representation of our brand. We believe this project will require: Research to define our unique brand position and create consistent promotional messaging New logo and name proposal that highlights brand awareness and brand positioning A branding guide Using tools like Adobe CS to design logos and marketing materials that can be implemented into our marketing strategy We will give you access to organizational assets required to support this project. We can also suggest names of competitors and comparators to research if your team feels that necessary to assist with the re-brand.

Social Media Strategy

We are looking for help in all of the following area: Assessment of essential elements such as social media platform (i.e. Instagram, Facebook), such as history and “about us” sections; Products and services offered; Photos and videos of past projects; Advancements in the industry Client testimonials Collection and integration of media and press coverage Collection and integration of industry certifications

Strategic Relationship Marketing

We are looking for help in the following areas but are not limited to: Research and analysis to identify strengths and opportunities that can be leveraged as well as weakness and threats that can be mitigated Clearly identify key customer insights to ensure relevancy and impact of marketing efforts Develop best practice strategies based on industry research Improve or create digital or social media strategies Develop competitive analysis Identify potential partnerships Identify technology platforms to adopt

SEO

Number of individual students required: 1-2 students We are looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Keyword & SEO analysis of our web presence to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimization (SEO) recommendations to ensure our organization optimizes the usage of key words and appears on the first page of Google for relevant keywords Social media requirements to increase the number of followers/likes and share including timely deployment of our social media content to drive maximum traffic to our site We’re excited to work with students who can execute a strategy to achieve: an increase in visitors to our website an increase in social media followers This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.