Financial Analyst
With any launch, having a financial plan is one of the keys to success, and we would like to involve students in creating one for our new venture. This will involve several different steps for the students, including: Learning about our business strategy from various employees to become familiar with our goals, mission, and products. Creating forecasts using Excel (or another financial software) for sales in the first year of operation as well as an income projection (conservative and aggressive). Working with our team to develop an expense budget. Conducting a break-even analysis timeline using financial projections. Reporting on projected assets and liabilities. Including visual comparisons such as graphs and charts to show the differences between the conservative and aggressive income projection.
Email Marketing Campaign
Our company advertises thousands of products online. We hope to revamp our email marketing to attract more customers. We would like to work with students to design a new email marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, email marketing campaign goals and target market. Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails. Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations. Identifying metrics to monitor throughout the campaign. Bonus steps in the process would also include: Identifying ways to personalize emails for customers based on market segmentation.
Online Website Design
We hope to gain a renewed understanding of the features and design that our target market would expect in our website. We would like to collaborate with students to produce a design prototype informed by real customer input and feedback that we can bring to a developer for implementation. This will involve several different steps for the students, including: Conducting user interviews and research on our industry, our target market, and desired website features. Designing a wireframe prototype for our website and mapping out user interactions. Documenting the design process and any additional insights that emerge. Testing the prototype with customers and surveying for feedback. Refining design ideas with input from experts and customers. Prototyping multiple versions of a design that includes the desired website features.
Grant Writing
Our organization is interested in addressing physical issues and supporting local communities. However, we are currently facing funding challenges. We would like to collaborate with students to find and complete grant applications. This will involve several different steps for the students, including: Familiarizing themselves with our vision statement and a project we have defined. Developing a needs statement that characterizes the community problem and justifies the need for our project and funding. Identifying potential sponsors and funding opportunities that are a good fit for our organization and project. Improving the clarity and persuasiveness of our company's grant proposal writing. Bonus steps in the process would also include: Identifying new opportunities for community projects.
Blogging and Article Team
Our company advertises thousands of products online. We want to create a blog to strengthen our marketing. We would like to collaborate with students to create blog posts that drive more traffic to our website. This will involve several different steps for the students, including: Familiarizing themselves with our goals, target market, products and services. Recommending topics for our blog posts. Drafting blog posts relevant to our business. Revising blog posts based on feedback. Bonus steps in the process would also include: Recommending ways to market our blog.
Operations Consultant
To streamline operations, optimize efficiency, and achieve substantial cost savings within the organization by implementing targeted process improvements and operational enhancements, resulting in a more agile and cost-effective business model. Here at SNS, we are a family owned business looking to make change in the GTA and this starts with our online presence. Through digital transformation and operation transformation we believe we can make a difference, and you can too.
Lean Startup Business Strategy Development
At SNS, we've observed that our product development and operational processes could be significantly more efficient. Our goal is to streamline these processes to make them leaner, reducing costs and enabling quicker adaptation to customer feedback. In this project, students will be tasked with assessing our operations to pinpoint inefficiencies that cause delays or excessive costs. Their responsibilities will include: Charting our operational processes using Business Process Model Notation (BPMN), scrutinizing each step and its resource consumption. Identifying any bottlenecks hindering our operational efficiency. Investigating potential solutions for each specific issue uncovered during the mapping process. Developing a detailed proposal that includes recommendations for enhancements and a practical plan for integrating these solutions. Incorporate financials and future projections based on strategy and performance. Creating an updated BPMN model reflecting the operational processes with the proposed improvements implemented.
Digital Marketing
SNS is actively seeking collaboration with students to enhance and promote our extensive range of products online. We've crafted a series of marketing strategies, though their execution has presented some challenges. For students interested in this partnership, the role will encompass a variety of tasks: Gaining an in-depth understanding of our target audience, as well as our diverse products and services. Engaging in the critique and assessment of marketing materials, including social media posts, email campaigns, and brochures. Implementing these materials in line with our social media schedule to boost traffic to our website. Maintaining and updating our social media platforms regularly. Additionally, there's an opportunity for students to provide further value by: Proposing effective search engine optimization (SEO) techniques to ensure our content is highly visible and easily discoverable.
Web Innovation
Our company needs a website to promote our materials and we need a strategy to create, and host it. We would like to collaborate with students to create new pages that help users navigate the site and find up-to-date information. This will involve several different steps for the students, including: Identifying and researching useful web pages that can be included on our website. Creating new pages for the website, with our assistance in providing the content. Reviewing and updating old web pages to ensure consistency of information. Hosting our website Bonus steps in the process would also include: Recommending potential upgrades or features that can be included in the website