Blogging

Our company advertises thousands of products online. We want to create a blog to strengthen our marketing. We would like to collaborate with students to create blog posts that drive more traffic to our website. This will involve several different steps for the students, including: Familiarizing themselves with our goals, target market, products and services. Recommending topics for our blog posts. Drafting blog posts relevant to our business. Revising blog posts based on feedback. Bonus steps in the process would also include: Recommending ways to market our blog.

Survey Creation

Our company advertises thousands of products online. The main problem we are trying to solve is to garner more user feedback through users’ experiences. We would like to understand our strengths and areas of improvement from a customer perspective. We would like to collaborate with students to develop a survey that can generate accurate data for future decision-making. This will involve several different steps for the students, including: Conducting background research on our products and customers. Researching platform options to conduct the survey. Identifying the most suitable survey platform for our company. Recommending multiple-choice and short-answer questions to gauge customer opinions. Bonus steps in the process would also include: Testing and improving the questionnaire based on feedback.

Market Research

Our company advertises thousands of products online. We want to better understand our target market and the overall market, so we can uniquely position ourselves within our industry. We would like to collaborate with students to conduct market research. This will involve several different steps for the students, including: Familiarizing themselves with our company’s values, products and services. Researching our target market and market potential. Researching the industry and competitive landscape. Recommending strategies to improve our positioning, brand, products and services. Bonus steps in the process would also include: Recommending strategies to differentiate ourselves from our competition.

Investment Raising Plan

Our company is committed to serving our target market. To direct our future activities, we are in need of investor support. We would like to collaborate with students to develop a capital raising plan that meets our goals. This will involve several different steps for the students, including: Familiarizing themselves with our values, products and services. Defining goals for the investment raising plan. Conducting research on potential investors for our company. Creating investment materials such as presentations and templates for our financials and forecasts. Bonus steps in the process would also include: Recommending improvements or changes for future investment materials.