Competitive Analysis - Field Service Management SaaS Product

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: ServiceEcho is a leading software provider for field services and has been in business for 10 years. We solve the worst part of field service - paperwork! Clients report an 80% reduction in repetitive manual data entry and 68% increase in scheduling efficiency. We are currently expanding our platform with AR and AI capabilities. Full competitive analysis of the Field Service Management software industry. Define the key competitors What messaging are being used? Which target industries are being focused on? What marketing campaigns are being executed? Market share details Competitive Pricing Competitive Positioning Join a team first organization where your impact will make a huge on future success. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Research FSM competitive landscape Define pricing and competitive positioning guide for Sales Document Competitive Marketing strategies Identify Product and Market differentiation opportunities IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Marketing Analyst, Audience Targeting & Optimization Experience in analytics or closely related fields Experience in segmentation, audience building and email marketing Craft raw data and analysis into well-written and persuasive content The ability to prioritize your time wisely against multiple competing projects and requests Familiarity with a broad set of topics and fields within marketing analytics (e.g. campaign attribution/effectiveness, web tracking, customer lifecycle marketing, etc.) Comfort in communicating unfavourable outcomes to leadership (backed by data) A willingness to learn and adapt to new technologies and methods as needed FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Competitive Analysis Report: Report and Visualization of Competitive Landscape Market Competitive Positioning Analysis Pricing Definition and Strategy Sales Competitive Positioning WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?/QUEL EST LE NOMBRE MAXIMUM D'ÉTUDIANTS QUE VOTRE PROJET PEUT ACCUEILLIR? 5